About
I build the software behind real businesses.
WordPress engineer, software developer and the founder of TutsVela. I work from Pakistan with businesses that need their website and their operations to work together.
I’m Salman Sarwar. I write PHP, JavaScript and TypeScript for a living, mostly on WordPress, and increasingly on custom web and desktop software when a website alone isn’t enough.
The projects I enjoy most have a clear operational problem behind them: a shop that needs its counter sales and its online store to agree, a team re-typing the same data into three tools, a site that is too slow to sell anything. I like finding the smallest piece of software that fixes it properly.

Founder & educator
Why I teach.
I started TutsVela in 2019 because good WordPress education was hard to find in a form people could follow step by step. Teaching keeps my own work honest: if I can’t explain a decision in a lesson, I probably shouldn’t ship it to a client.
The same habit carries into client work: builds your team can edit, documentation they can follow, and handovers that do not depend on me.
TutsVela · since 2019
2019
Founded TutsVela, a WordPress and digital skills education platform.
Step-by-step WordPress and Kadence lessons on YouTube, made to be followed on your own site.
Kadence builds, custom blocks and plugins your team can edit and the next developer can read.
- Kadence theme & global styles
- Custom Gutenberg blocks
- WooCommerce & FluentCart plugins
- Speed and SEO foundations
Web applications and desktop tools, such as point-of-sale and stock systems, for workflows that have outgrown spreadsheets and plugins.
- Admin dashboards
- APIs & data models
- Point-of-sale & stock tools
- Sync with your online store
Connect the tools you already use and let software handle the repetitive steps, with clear logs when something fails.
- Process audit
- Webhooks & integrations
- LLM steps with guardrails
- Failure alerts
A second opinion before you build: architecture, plugin and hosting choices, and a clear written plan your team can follow.
- Architecture review
- Plugin & stack audit
- Hosting & deployment advice
- Written recommendations
Core Web Vitals, structured data and crawlability, measured before and after each change.
- Performance fixes
- Schema markup
- Internal linking
- Migration checks
Clear, accessible page designs built in Kadence, with global styles that keep every page consistent.
- Page layouts & components
- Design tokens & global styles
- Responsive & accessible
- Handover for editing
WordPress development
Kadence builds, custom blocks and plugins your team can edit and the next developer can read.
- Kadence theme & global styles
- Custom Gutenberg blocks
- WooCommerce & FluentCart plugins
- Speed and SEO foundations
Custom web and desktop software
Web applications and desktop tools, such as point-of-sale and stock systems, for workflows that have outgrown spreadsheets and plugins.
- Admin dashboards
- APIs & data models
- Point-of-sale & stock tools
- Sync with your online store
AI and business automation
Connect the tools you already use and let software handle the repetitive steps, with clear logs when something fails.
- Process audit
- Webhooks & integrations
- LLM steps with guardrails
- Failure alerts
Technical consulting
A second opinion before you build: architecture, plugin and hosting choices, and a clear written plan your team can follow.
- Architecture review
- Plugin & stack audit
- Hosting & deployment advice
- Written recommendations
SEO and performance optimization
Core Web Vitals, structured data and crawlability, measured before and after each change.
- Performance fixes
- Schema markup
- Internal linking
- Migration checks
Website design
Clear, accessible page designs built in Kadence, with global styles that keep every page consistent.
- Page layouts & components
- Design tokens & global styles
- Responsive & accessible
- Handover for editing
Find me online
Follow the work.
Contact
Working on something similar?
I take on a small number of projects at a time so each gets proper attention.